FORT LAUDERDALE, Fla. (October 9, 2025) – Fort Lauderdale United FC is proud to announce that Sheraton Suites Fort Lauderdale West has joined the club as a Founding Partner and the Official Hotel Partner for the 2025/26 Gainbridge Super League season. The hotel, operated by Hospitality Ventures Management Group (HVMG), an Atlanta-based third-party hotel operator and investor, and owned by EHP Plantation Ventures, LLC, is located just minutes away from Beyond Bancard Field.
“We’re excited to welcome Sheraton Suites Fort Lauderdale West as a founding partner and our official hotel partner,” said Tommy Smith, Chairman and Founder of Fort Lauderdale United FC. “Their reputation for exceptional hospitality and community connection makes them an ideal teammate as we continue to build a world-class club experience.”
Through this partnership, Sheraton Suites Fort Lauderdale West will activate digital engagement initiatives and in-stadium rights, signage and media around Beyond Bancard Field, strengthening the hotel’s visibility among Fort Lauderdale United FC fans and visitors.
“The Sheraton Suites Fort Lauderdale West prides itself on its community engagement, and we can think of no better representative than Fort Lauderdale United FC to embody what makes our community so unique,” said Tom Mulroy, General Manager of Sheraton Suites Fort Lauderdale West. “This marks our second year partnering with this phenomenal women’s soccer club, and we are thrilled to continue this partnership. They have become true ambassadors for Southern Florida, and we are honored to associate with their fine organization.
“Through our unique collaboration and community engagement, we are committed to sponsoring women’s soccer, youth sports and fan experiences that showcase the Sheraton Suites Fort Lauderdale West as a premier partner in elevating experiences in the local community,” Mulroy added. “Building awareness and inclusion with teams from around the country and nurturing the seeds for international youth and adult sports in South Florida is just one, small way for us to further engage with our neighbors and guests.”
Located at 311 North University Drive in Plantation, Fla., the pet-friendly, all-suite hotel is in the center of such area attractions as Plantation Walk, Amerant Bank Arena, Nova Southeastern University, Hard Rock Stadium and Sawgrass Mills Outlet Mall. Hotel amenities include a 24/7 fitness center, rooftop pool, whirlpool, club lounge floor and 7,896 square feet of flexible meeting space. Guests may dine at Community, a bar and restaurant featuring an array of American cuisine. Two-room Suites feature luxury bedding, high-speed Wi-Fi and spacious work areas.
Fort Lauderdale United harnesses the power of women’s soccer to create change that extends far beyond the field. By staying rooted in community, the club works to create opportunities, foster connections and leave a lasting impact in South Florida.
To learn more about Fort Lauderdale United FC, visit www.ftlutd.com. To explore Sheraton Suites Fort Lauderdale West, click HERE.
About Hospitality Ventures Management Group
Hospitality Ventures Management Group is a privately owned, fully integrated hotel management and investment group that specializes in turning around and repositioning underperforming hotels, as well as maximizing the performance of stabilized hotels. HVMG currently operates 44 properties and one convention center in 17 states totaling more than 8,300 guest rooms. HVMG operates independent and boutique hotels and resorts, as well as full-service, select-service and extended-stay hotels under the Marriott, Hilton, Hyatt, Hard Rock, and IHG brands. Visit www.hvmg.com for more information.
About Fort Lauderdale United FC
Relentlessly striving for greatness at every level – from nurturing our youth talent to embodying the enduring values of Fort Lauderdale – our club stands as a beacon of global competition, unifying our community under the banner of soccer. Through our dedication to excellence both on and off the pitch, and our unwavering pursuit of success, we create a pathway from aspiring youth to professional mastery, ensuring that passion meets opportunity. The Fort Lauderdale United Football Club fields two professional soccer teams — the women’s Division One USL Super League Fort Lauderdale United FC and the men’s professional USL League One team (arriving in 2026) – as well as men’s pre-professional and women’s pre-professional teams in USL League Two and the USL W League, respectively. For more information, please visit www.ftlutd.com or follow @FTLUTD on Facebook, Instagram, LinkedIn, TikTok, and Twitter.
