FORT LAUDERDALE, Fla. (June 10, 2026) — San Martín de Hidalgo Tequila and Fort Lauderdale United FC (FTL UTD) today announced a new partnership, bringing together the premium tequila brand and one of America’s rising football clubs in a collaboration centered on culture, community, and the shared passion of soccer.
The partnership marks an exciting step for both organizations as they work together to create memorable fan experiences and deepen engagement with supporters throughout South Florida and beyond. Through the collaboration, San Martín de Hidalgo Tequila will be integrated into Fort Lauderdale United FC matchday experiences. The partnership will also introduce co-branded off-field experiences designed to connect fans with the energy of football and the craftsmanship and heritage behind San Martín de Hidalgo Tequila. Fans can expect curated hospitality moments, premium experiences, and community-focused activations that celebrate the vibrant spirit shared by both brands.
“This partnership reflects our commitment to connecting with passionate communities through sport, culture, and meaningful experiences,” said Norma Magallanes, Head of Partnerships and Engagement at San Martín de Hidalgo Tequila.
“We are thrilled to welcome San Martín de Hidalgo Tequila to the Fort Lauderdale United FC family,” said Tommy Smith, Chairman of Fort Lauderdale United FC.
Together, San Martín de Hidalgo Tequila and Fort Lauderdale United FC aim to celebrate the growing soccer culture in South Florida while delivering unique experiences that bring fans closer to the club and the traditions that inspire both organizations.
Additional details regarding fan experiences and partnership programming will be announced in the coming weeks.
About Fort Lauderdale United FC
Relentlessly striving for greatness at every level – from nurturing our youth talent to embodying the enduring values of Fort Lauderdale – our club stands as a beacon of global competition, unifying our community under the banner of soccer. Through our dedication to excellence both on and off the pitch, and our unwavering pursuit of success, we create a pathway from aspiring youth to professional mastery, ensuring that passion meets opportunity. Fort Lauderdale United FC fields two professional soccer teams: a women’s team in the Division One Gainbridge Super League, a USL property, and a men’s USL League One team (arriving in 2027). The club also operates men’s and women’s pre-professional teams in USL League Two and the USL W League, respectively. Additionally, it oversees a Youth Academy that, together with its girls’ volleyball programs, serves more than 1,300 young athletes – providing a direct pathway to the professional level on both the men’s and women’s soccer sides while deepening its community impact. For more information, please visit www.ftlutd.com or follow @FTLUTD on Facebook, Instagram, LinkedIn, TikTok, and Twitter.
About San Martín de Hidalgo Tequila
San Martín de Hidalgo Tequila is a premium tequila brand rooted in the rich traditions of Mexico. Crafted with dedication to heritage and creativity, the brand celebrates the complexities of tequila-making while embracing modern innovation and global culture.
