FORT LAUDERDALE, Fla. (October 3, 2026) — Fort Lauderdale United FC has named Playa Bowls an Official Partner, bringing together women’s professional soccer and a brand whose coastal spirit and community focus fit naturally with the club’s South Florida home.
Through the partnership, Playa Bowls will provide meals for the team, offering direct support to the athletes representing Fort Lauderdale United FC in the USL Gainbridge Super League. The relationship reflects a shared interest in supporting women’s sports while strengthening connections with the fans, families and local communities helping the club grow.
“Playa Bowls brings the energy and coastal spirit that make it a natural fit for Fort Lauderdale United FC. By providing clean nutrition for our team, they’re supporting our players directly and becoming part of their daily experience at the club,” said Tommy Smith, Founder, Chairman and CEO of Fort Lauderdale United FC. “Their bowls and smoothies also connect with the active lifestyles of our fans and families across South Florida. We’re proud to welcome Playa Bowls as an Official Partner and build a relationship that brings our players and community together around good food and a shared love of the game.”
For Playa Bowls, the partnership represents an opportunity to stand behind professional women’s athletes and deepen its connection to the South Florida community.
“At Playa Bowls, we pride ourselves on being an inclusive pillar of the community and uplifting those around us. We’re so excited to make waves with the FTL United FC team and help the athletes achieve their highest potential with some great Playa vibes!” said Playa Bowls. “Embarking on this partnership is a testament to the commitment we have to supporting Women’s Sports and being a mainstay on the South Florida Coastline!”
Providing meals gives the partnership a practical role in the team’s experience beyond matchday. It also connects two brands that bring people together—whether over a bowl with friends or in the stands cheering for their hometown club.
Fort Lauderdale United FC plays its home matches at Amerant Bank Field on the campus of Nova Southeastern University in Davie. As the club continues building its presence across South Florida, partnerships like this help support its players and strengthen the local relationships behind its growth.
To learn more about Fort Lauderdale United FC and purchase tickets to upcoming home matches, visit www.ftlutd.com.
About Playa Bowls
Two surfers. One blender. A whole lot of beach-town love. After chasing waves and açaí through surf spots around the world, founders Rob Giuliani and Abby Taylor brought that bright, tropical energy home to Belmar, NJ. What began as a small sidewalk cart in 2014 quickly became a local favorite, and then an international movement with over 400 stores, all powered by fresh ingredients, coastal vibes, and the feeling of summer every day. Learn more & find a location: https://www.playabowls.com/
About Fort Lauderdale United FC
Fort Lauderdale United FC is South Florida’s professional soccer club, featuring a women’s team competing in the Gainbridge Super League and a men’s team set to debut in USL League One in 2027. Together with its youth development and pre-professional programs, Fort Lauderdale United FC is building a connected soccer organization designed to grow the game, develop players and create lasting relationships with communities across South Florida.
