~ Rogers Will Provide Leadership, Continuity for Girls Pathway to Pro ~
FORT LAUDERDALE, Fla. (May 19, 2025) – Today, Fort Lauderdale United FC announced that USL Super League Associate Head Coach Alissa “Ali” Rogers will add Girls Academy Technical Director, College Advisor, and Girls Liaison to Florida West FC to her areas of responsibility, effective immediately. Rogers will lead technical development across the Girls Academy, advise players and families throughout the college recruitment process, and strengthen the partnership between Fort Lauderdale United FC and Florida West FC, where she previously spent five years as Director of Player Development and as ECNL Head Coach.
“We are thrilled to have Ali Rogers in these key roles within our Girls Academy. Her experience as a collegiate and professional player, combined with her passion for player development and leadership of our women’s pro team, make her an incredible asset,” said Aly Alberto Hassan, Fort Lauderdale United FC’s General Manager. “She brings a clear vision as well as a deep commitment to raising the bar in youth soccer and empowering the next generation of players.”
“I played both club and collegiate soccer in South Florida, so this region has played a major role in shaping my development – not only as a collegiate and professional player, but now as a pro coach,” said Alissa Rogers, Fort Lauderdale United FC Associate Head Coach. “I take on these new roles with a strong sense of purpose – to give back, to help build a stronger, more intentional youth development system, and to create opportunities for young girls that didn’t exist when I was playing at the youth level.”
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Rogers is a respected coach with nearly a decade of experience across the collegiate, professional, and youth levels. She joined Fort Lauderdale United FC in 2024 as Associate Head Coach for the club’s USL Super League women’s professional team, a position she will maintain.
“Fort Lauderdale United FC’s Girls Academy and our new partnership with Florida West FC represent a unified commitment to elevating the game in South Florida – and to raising the standard for what’s possible” continued Rogers.
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Prior to joining Fort Lauderdale United FC, Rogers served as Associate Head Coach and Recruiting Coordinator at Dartmouth College, helping guide the Big Green to one of its most successful seasons in over a decade. She also spent five years at Florida Gulf Coast University (FGCU), where she rose from Director of Operations to Associate Head Coach, helping the program capture multiple Atlantic Sun (ASUN) conference titles and coaching three All-Americans, nearly 40 All-Conference players, and 18 All-Region honorees.
A product of Southwest Florida, Rogers played collegiately at FGCU, where she won five ASUN regular-season titles and four conference tournament championships, and went on to play professionally in Poland’s Ekstraliga. She holds a U.S. Soccer “B” License and is set to begin her “A” License coursework in 2025. Her deep ties to Florida’s soccer community and wide-ranging experience make her a key leader in Fort Lauderdale United FC’s mission to build a strong developmental pipeline and raise the standard for girls’ and women’s soccer in South Florida.
About Fort Lauderdale United
Founded in 2022, Fort Lauderdale United (FTL UTD) is the premier youth-to-pro sports organization in South Florida and serves as the parent organization of the Fort Lauderdale United Football Club, the Fort Lauderdale United Youth Academy, and Fort Lauderdale United Volleyball. Fort Lauderdale United is owned by South Florida native and local entrepreneur, Tommy Smith. Growing up as a parent in youth soccer culture, Smith knew he wanted Fort Lauderdale United to be a unique club with clear standards that does things the right way – like the best leagues in the world! The Fort Lauderdale United Football Club and Fort Lauderdale United Youth Academy are managed by Chief Executive Officer Sharon Lacey, a UK native and longtime soccer executive at Crystal Palace FC. Fort Lauderdale United Volleyball is managed by Club Director Steve Patella.
About Fort Lauderdale United FC
Relentlessly striving for greatness at every level – from nurturing our youth talent to embodying the enduring values of Fort Lauderdale – our club stands as a beacon of global competition, unifying our community under the banner of soccer. Through our dedication to excellence both on and off the pitch, and our unwavering pursuit of success, we create a pathway from aspiring youth to professional mastery, ensuring that passion meets opportunity. The Fort Lauderdale United Football Club fields two professional soccer teams — the women’s Division One USL Super League Fort Lauderdale United FC and the men’s professional USL League One team (arriving in 2026) – as well as men’s pre-professional and women’s pre-professional teams in USL League Two and the USL W League, respectively. For more information, please visit www.ftlutd.com or follow @FTLUTD on Facebook, Instagram, LinkedIn, TikTok, and Twitter.
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